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People, Innovation and Information – 2013 SOCAP Annual Conference Recap

November 18th, 2013  •   Comments

Tags: SOCAP, Customer Experience, Mike Walsh, Customer Care, SOCAP Annual Conference

Last month we attended the SOCAP Annual Conference in Scottsdale, AZ, where the Society of Consumer Affairs Professionals (SOCAP) celebrated its 40-year anniversary of providing guidance, numerous opportunities to network and collaborate, outstanding and relevant content, and an overall experience to the world of customer care that is truly unlike any other.

Matthew D’Uva, the President and CEO of SOCAP International, speaks about the SOCAP Philosophy:



The 3-day conference was packed with information, networking, and social events. Here are our takeaways from this year’s SOCAP Annual Conference:

People: As we move away from a transactional economy to a relational economy, it’s really about who we are that sets us apart from the competition and helps define our culture as a company. This rings true within the SOCAP organization as well.

After attending our very first SOCAP national event over five years ago, the importance of relationships and connections within the organization became very evident. This was something that not only attracted us to SOCAP, but helped solidify the reason we became involved with such a great organization.

You see, here at Avcomm, we grow our business by the relationships we foster. While our goal is, of course, to provide our customers with quality communication devices at the best prices possible, we thrive on the long term relationships that are created along the way.

Innovation: Mike Walsh, renowned futurist and keynote speaker on future trends, innovation, and how to build companies for the 21st century, said companies need to:

Think Big. Think New. Think Quick.




Information: Once you understand your customer, the organization fundamentally changes. Leveraging the multitude of tools and technologies of today is quite possibly your biggest challenge, but if you can reach a point where all of the data and information are compiled to form a true picture of your customer, you will be able to deliver a better, more customized experience for them.

For more information about SOCAP International, click here.

Did you attend the SOCAP Annual Conference last month? Please share with us some of your takeaways!

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